With the aim of making Indian Jute, the leader in jute industry all over the world, National Jute Board (NJB) has started many projects with different institutions, like NGOs and Government Organisation. By initiating innovative marketing skills,seminars and functions, NJB promotes Indian jute products not only in India but also all over the world. Different researches and development programmes by NJB in joint venture with different institutions contributes a lot in enhancement of raw jute and its products at lower cost. NJB conducts meeting with buyers and sellers of jute products in order to maintain a healthy relationship between them. This organisation has introduced various ways to produce diversified jute products in order to provide different types of jute products.

National Jute Board also provides availability of different types of jute products through retail outlets "Sonali" and other outlets run by Government and private agencies to their prospective customers. NJB also educate and provide information aboutdiversified jute products and their uses like Jute Geo-Textiles, Jute Composite, Food Grade Jute Products, Yarn, Floor Coverings and their uses. It also gives information about specifications and manufacturer's details.