Making India the leader of jute industries in the world.

Achieving excellence that will enable the Indian Jute Industry to produce good quality jute goods at economical prices to meet the growing needs of the people, to enable producers of jute products to get access to domestic and international market at competitive price.

Framing & implementing policies and programmes that promote & facilitate the growth of Jute Sector, both organised and informal, enabling them to face global competition from a position of strength and increase share of the global jute goods export.

Undertaking various research and development programmes to explore the new and innovative use of jute